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Local Company to Introduce New Neck Training Equipment in 2011

Local Company to Introduce New Neck Training Equipment in 2011

Primordial Strength Inc. of East Aurora announced today that manufacturing of their proprietary four-way neck machine has begun, and that the equipment will be available for retail sales within the next few months.  

Founded in 2007 by Steven Helmicki, Primordial Strength Inc. is a leader in neck and trapezius training and the anti-concussion movement. Helmicki has also written a book, The Art of the Neck: Training for Distortion, which is said to be the most comprehensive neck training manual on the market for athletes. The book features 26 distinct programs with 42 exercises. Additional information is available on Primordial’s website.

Local Medical Professionals Comment on New First Aid Cap for Kids

Local Medical Professionals Comment on New First Aid Cap for Kids

What are local medical professionals saying about Cool Gel ’n Cap, the first aid cap brought to market by Western New Yorker Timothy Panicali, the company’s president and product co-inventor?

“Cool Gel ’n Cap is a practical, user and kid friendly device which can ease our little patients’ pain from head bumps, headaches or earaches,” said Dr. Robert Schulman, a pediatrician with Forestream Pediatrics in Depew. “The concept is genuinely well thought out and should be a value to parents.”

“The ‘Toby’ Cool Gel ’n Cap is a welcome addition to help our children get the appropriate local care for the lumps and bumps they get day to day,” said Dr. Shawn Cotton of East Aurora Family Practice.

Update on Anti-concussion Petition Drive

Update on Anti-concussion Petition Drive

Members of the New York State Bar Association, school board trustees, athletic directors and numerous local athletes are among those who have signed a petition asking New York Governor Andrew Cuomo to mandate anti-concussion ordinances at the local, regional and state level. The petition was created by Primordial Strength Inc. of East Aurora, in conjunction with the Sports Legacy Institute.

“We need more signatures from parents and student athletes who have experienced concussions,” said Steven Helmicki, president of Primordial Strength Inc. and a leader in the anti-concussion movement. “This is important legislation that can change the health and welfare of sports participants. We also need concerned individuals to contact their local representatives and urge them to support this petition drive.”

WNY Resident Invents Unique First Aid Cap for Children

WNY Resident Invents Unique First Aid Cap for Children

As a parent, you want to place your child in a protective bubble so they never succumb to the inevitable head bump. But when an injury does occur, it’s hard to be comforting while holding an ice pack on a squirming child. Fortunately, Cool Gel ‘n Gear LLC — based in Western New York — recently introduce its Cool Gel ‘n Cap product for just this situation!  

The Cool Gel ‘n Cap is a unique and cute first aid hat for toddlers and young children. An adorable plush hat holds an ice pack in place for bumps, bruises, earaches, headaches, etc., leaving Mom and Dad’s hands free to comfort and calm their child with a soothing touch.  

Individuals Asked to Share Their Personal Experiences with Brain Injury and Concussions

Individuals Asked to Share Their Personal Experiences with Brain Injury and Concussions

East Aurora-based fitness and training company Primordial Strength Inc. is asking anyone who has experienced the negative effects of a brain injury due to sports contact to e-mail their story to Primordial President Steven Helmicki at coachhelmicki@gmail.com. Their story will be featured on anticoncussion.com, a new website currently under development by Primordial Strength that will be fully dedicated to all issues related to concussions, brain injury, neck training, rehabilitation and more.

Petition Drive Directs Governor to Mandate Anti-concussion Ordinances

Petition Drive Directs Governor to Mandate Anti-concussion Ordinances

Primordial Strength Inc. of East Aurora, in conjunction with the Sports Legacy Institute, has created a petition drive asking New York Governor Andrew Cuomo to mandate anti-concussion ordinances at the local, regional and state level. 

“This is important legislation that can change the health and welfare of sports participants,” said Steven Helmicki, president of Primordial Strength Inc. and a leader in the anti-concussion movement.

Student Athletes Raising the Bar Thanks to Improved Training

Student Athletes Raising the Bar Thanks to Improved Training

West Seneca East High School athletes have reportedly experienced superior results after implementing Primordial Strength training methods through their certified coaches, according to Steven Helmicki, president of Primordial Strength Inc.

One female athlete added five inches on her high jump after just two weeks of training, said Helmicki. Another athlete who had plateaued for nearly two years recently shaved several tenths of a second off her sprint times.