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Primordial Strength Leading the Way to Bring Sports Concussion Expert to WNY | Business

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Primordial Strength Leading the Way to Bring Sports Concussion Expert to WNY
Primordial Strength Leading the Way to Bring Sports Concussion Expert to WNY

Primordial Strength Inc. of East Aurora is looking for community support in its effort to bring Chris Nowinski of the Sports Legacy Institute to Buffalo for a speaking engagement in early spring. Nowinski, president, CEO and co-director of the Center for the Study of Traumatic Encephalopathy at the Boston University School of Medicine, is also the author of “Head Games: Football’s Concussion Crisis.”

“This will help put Buffalo and Western New York, as a community, at the forefront of addressing brain injuries and their prevention in sports,” said Steven Helmicki, president of Primordial Strength Inc. “We are reaching out to schools, medical professionals, foundations and all concerned individuals in an effort to help raise funds to bring Chris Nowinski to Buffalo.” For more information, please contact Helmicki at 213-8895.

Nowinski is co-founder and president of the Sports Legacy Institute, a non-profit organization dedicated to solving the sports concussion crisis. He also serves on the National Football League Players Association Mackey/White TBI Research Committee and on the board of directors of the Brain Injury Association of America. A former Harvard football player and WWE professional wrestler, he was forced to retire in 2003 following a series of concussions. 

Primordial Strength Inc. is committed to anti-concussion and advanced neck training. For more information, please visit www.primordialstrengthsystems.com.

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